Signs this is happening to you
- Your name shows with "via" and another company's name.
- It happens on email from a tool, not from your own mailbox.
- Customers ask who the other company is.
- Those same emails land in spam more often.
What does "via" mean in Gmail?
It means the email was sent for you by another service, and that service vouched for it in its own name, not yours. Gmail is being honest with your customer: this came from you, but through someone else.
Is it a problem?
It is a sign that the inbox can't fully tie the email to your business. That makes it more likely to land in spam, and it makes you look less like yourself.
Can it go away?
Yes. Most sending tools can vouch for you in your own name, once they're set up to. Many never are.
What we find that others miss
These are small things. Each one is enough to send your email to spam, or let a fake through.
- A tool that sends for you, but vouches for your email in its own name instead of yours.
- A new tool that sends email in your name but was never set up to prove it.
Is any of this hiding in your email? Find out today.
Why senderframework.com
Every email should look like it came from you, because it did.
We find every tool that's sending in someone else's name and show you how to make it yours.
senderframework.com was built by people who have spent years in the email business, fixing problems just like this one for businesses just like yours. We have seen every way business email goes wrong. Email is all we do, and we do it every single day.
- Once you're set up, the big email companies report to us each day on the email sent in your name. We read every line, so you don't have to.
- The exact change to make, built from what you already have. Hand it to whoever runs your email and it's done.
- Plain words, not codes. What's wrong, how much it matters, and what to do about it.
Not ready yet? See where your email stands in seconds, free: